The growing number of businesses realising the benefits of having video on their website has caught Good Innings Media and my partner BizAd by surprise.
We have long championed the cause for websites to invest in video to sell their product or service, raise their profile, and gain a front page ranking on Google, but now the groundswell is becoming a tsunami.
“Dollar for dollar a website video will have greater impact and longer term benefits than high priced TV, radio or print advertising.”
Traditional forms of advertising are a veritable bottomless pit, as you have to pour in more and more dollars to get your product seen or heard. The end result is tipped way in favour of the national or multinational businesses that measure their advertising revenue outlay in the hundreds of thousands of dollars, if not millions.
What hope for the small business owner?
Well, online advertising and web videos are as cost effective as it gets. You only have to Google “The importance of website video” to see what I mean.
There’s a great article on the subject in Sleepless Media.
If you need more evidence try 6 Reasons why you should use video on your business website
For an obligation free consultation contact me at Good Innings Media