A Cisco White paper* released recently says 80% of World internet traffic will be from video within four years.
For businesses and marketers who doubt the power of video this will come as a warning to get on board or be left behind.
All the evidence highlights the importance of using video on websites.
According to the Harvard Business Review, People remember only 20% of what they hear and only 30% of what they see, but an incredible 70% of what they hear and see.
The statistics point to the importance of explainer videos on website landing pages.
A 60-90 second video cuts through. It adds personality and credibility to your website. You can easily demonstrate the products, benefits and services you have to offer.
Videos are more likely to show up on the first page of a Google search, and having a thumbnail of your video on the front page significantly improves your startup’s organic search rankings.
Hubspot graphically details all the benefits of explainer videos.
*Cisco Visual Networking Index: Forecast and Methodology, 2014–2019