One of the joys of working in country radio was you got to turn your hand at everything, copy writing, commercial production, sales , news reporting. It could be a steep learning curve but it certainly prepared you for almost anything throughout your media career. When you’re in TV or radio you receive lots of…
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Once upon a time websites were full of words and few pictures but as we didn’t know any better we were drawn to them like moths to a flame. Check out how boring and uninteresting these old Apple and Twitter sites look now. In 2016 we are far more demanding, if a website looks uninteresting or…
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Anyone who has any lingering doubts about the benefits of having a website video only needs to look to Google for the facts. Just type in “The importance of website video” and stand back. The evidence is overwhelming. A website video is the most cost effective way to promote your business and it’s the gift…
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The growing number of businesses realising the benefits of having video on their website has caught Good Innings Media and my partner BizAd by surprise. We have long championed the cause for websites to invest in video to sell their product or service, raise their profile, and gain a front page ranking on Google, but now…
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Don’t let your competitors steal a march on you. Research shows websites without video are slipping down the Google ladder. “Google loves video.” Websites without video are losing relevance with the growing numbers of prospective clients who would rather see a video demonstrating a product that read reams of text explaining it. (Would you rather watch a…
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