Once upon a time websites were full of words and few pictures but as we didn’t know any better we were drawn to them like moths to a flame.

Check out how boring and uninteresting these old Apple and Twitter sites look now.

In 2016 we are far more demanding, if a website looks uninteresting or is too difficult to navigate we are out of there in a flash – within eight seconds according to the statistics.

A site must be visually appealing, have good content, be easy to get around and project credibility.

Video ticks all the boxes allowing you to have an interesting website, powerful content, and letting you demonstrate your credibility, your product and your services.

A Website with video will keep people watching on average, for two minutes. Plenty of time to get your message across.

Here are 5 ways to creatively add video to your website

1. On your about page instead of words (or as well as words)  have a video where you introduce yourself telling a bit about your business and why you’re so passionate about it.

Here’s an example  by Christine (Chan) O’Donnell, founder of the Sukha Arts Centre using video to capture and engage her site visitors:

2. Demonstrate your product.  Even if it’s as straight forward as a hose connector, let your customer see it in better detail.

  3.  If your product is a little more involved or the way to use is a bit tricky, have a detailed “how to video.”

A step by step guide into how to operate it. Set up and maintenance.

4.  Video Testimonials – there’s nothing like satisfied customers telling how wonderful your product and service is, to generate new business.

   5.  Product launch or special event i.e  25 years of business. A video showing your longevity and commitment is invaluable. It could be as simple as a presentation to a staff member for good service.

Video is a vital part of content marketing and it’s going to become even more important.

Consider these facts

• 90 percent of online consumers report that a product or service video helps them make a decision to buy
• 65 percent of executives who watch work-related videos visit the business’ website afterwards
• 64 percent of people who visit a business’ website are likely to buy their product after watching a video

If your competition isn’t using video on their website they soon will be.

There is no better way to engage, communicate and emotionally connect with your prospective clients than with video.

What are you waiting for?

Give us a call at Video Professionals  8325 2746

Anyone who has any lingering doubts about the benefits of having a website video only needs to look to Google for the facts.

Just type in “The importance of website video” and stand back. The evidence is overwhelming.

A website video is the most cost effective way to promote your business and it’s the gift that keeps on giving.

A video made for your website can also be placed on social media, Facebook and the like.

Statistics reveal, that very same video posted in an email, results in the click-through rate increasing by 200% to 300%.(Forrester Research).

So, for the cost of one video you have a minimum of 3 powerful outlets to spread your message.

There are many great articles on the benefits of website video – Talking Brand spells it out very well.

Good Innings Media is being approached every day by businesses who are realising the power of video and how spending on a top quality video is the best investment they can make.

Bottom line: In the words of Video Brewerey –  Video marketing increases sales and leads. If you’re not a video marketer, you’re losing customers to those who do. Businesses that incorporate video marketing into their overall marketing strategy see higher engagement rates, higher click-through rates and higher conversion rate. Why would you leave all that value sitting on the table?

The growing number of businesses realising the benefits of having video on their website has caught Good Innings Media and my partner BizAd by surprise.

We have long championed the cause for websites to invest in video to sell their product or service, raise their profile, and gain a front page ranking on Google, but now the groundswell is becoming a tsunami.

“Dollar for dollar a website video will have greater impact and longer term benefits than high priced TV, radio or print advertising.”

Traditional forms of advertising are a veritable bottomless pit, as you have to pour in more and more dollars to get your product seen or heard. The end result is tipped way in favour of the national or multinational businesses that measure their advertising revenue outlay in the hundreds of thousands of dollars, if not millions.

What hope for the small business owner?

Well, online advertising and web videos are as cost effective as it gets. You only have to Google “The importance of website video” to see what I mean.

There’s a great article on the subject in Sleepless Media.

 If you need more evidence  try 6 Reasons why you should use video on your business website  

For an obligation free consultation contact me at Good Innings Media