So now you have a website video but is it enough? You’ve paid good money to present your business in the best light possible by using video to tell your story. However, you must take another step to get the full value for your video outlay, and it won’t cost a cent. While search engines…
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A Cisco White paper* released recently says 80% of World internet traffic will be from video within four years. For businesses and marketers who doubt the power of video this will come as a warning to get on board or be left behind. All the evidence highlights the importance of using video on websites. According…
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If I mentioned the names Archie, Veronica and Jughead what am I talking about? Now, before you answer cartoon characters let me add vLib and Exite. Nothing? How about Infoseek and AltaVista? All becoming clearer? Yes, we’re talking about the original web search engines, extremely primitive at the beginning but improving at break-neck speed. It…
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Where do you get your news and information? In this giddy world of constant change and choice, the traditional forms of news dissemination, television, print media and radio are feeling the pinch. The 2015 Reuters Institute Digital News Report suggests that 44% of Australians get their news fix online, television accounts for 35%, 12% say social…
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Social media and the internet have seen a quantum change in the way we receive and disseminate information. If we don’t get on board we’ll get left behind and miss leveraging positive media coverage. This is an excellent article on the subject and what you can do to “close the loop” by Michelle Prak a…
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