Category Archives: News

The Future Of News

Where do you get your news and information?

In this giddy world of constant change and choice, the traditional forms of news dissemination, television, print media and radio are feeling the pinch.

The Future Of News
                       The Future Of News

The 2015 Reuters Institute Digital News Report suggests that 44% of Australians get their news fix online, television accounts for 35%, 12% say social media is their principle source of news, while print continues its’ downward spiral with just 7%.

A damning figure is only 39% of Australians say they trust the media in general something all those involved in the circulation of news should take on board.

Two big drawbacks to watching online video news were noted, the small size of the screen and the annoying pre and post video ads. Although that doesn’t appear to have slowed the increase in online news consumption.

The research also noted that news is increasingly found, discussed and shared on Facebook.

Who could have foreseen these changes 20 years ago? How will we be getting our news 20 years from now?

 

Is It Time For Black Armbands For Free To Air TV?

 

Anyone who was born before the advent of television in Australia will tell you of the impact it had on the nation.

From relying on the radio and the newspaper for all our news and information, TV put the world in our living rooms.

We restructured our lives around our favourite shows, in a time before video recorders. Television was all-consuming, we watched anything and everything.

Then in 1974 we were introduced to colour TV, another boost for the industry, both broadcast and retail.remote control aimed at television

Digital TV and high definition also had an impact but the slow rising tsunami of the internet loomed large on the horizon.

Today, free to air television is like a good red wine, after getting better with age,  like a Grange or Hill of Grace it plateaus before going into gentle decline.

Despite denials from industry leaders free to air television is in decline.

Australia is not alone – The New York Times reports U.S. TV ratings have seen a double digit decline for the fifth straight month.

Why? Well the reasons are many and varied, we are time poor with so many activities attracting our attention television often takes a back seat. Some say the quality of programming has never been worse so they are being more discriminating.

But that rising tsunami – the internet, is gathering intensity. Young people in particular can’t and won’t wait until 6 o’clock to see the news of the day. Most of them know exactly what’s happening via social media – Twitter and Facebook.

As soon as a story is on social media links are up to show video of the accident/incident. By six it’s old news.

So many viewers are time shifting, recording programs for later replay or connecting with the channels replay sites like iView, 9jumpIn, Plus7 etc.

Then there’s pay TV, Foxtel and the more recent additions, Netflix, Stan and Presto.

The pie keeps being divided into smaller and smaller proportions. Free to air has muddied the water by offering additional channels further fragmenting audiences.

Where is it all heading? To stay afloat Network TV is getting more involved with broadcasting on other platforms but the future of free to air is looking pretty shakey.

Are you watching less free to air TV?

If you have any answers I’m sure the networks would like to hear them.

The Number 3 – a Speechwriters Best Friend

 

 What is it about the number 3?

 

The number 3 exerts amazing influence on our lives.Speech writing and The Rule of Three

Artists and photographers live by the rule of thirds to compose a painting or a picture.

Great orators and writers have long known that the rule of three gives their speeches and plays more impact, more humour, more memorability.

  • “Friends, Romans, Countrymen” William Shakespeare from Julius Caesar.
  • “Government of the people, by the people, for the people“ The Gettysburg Address Abraham Lincoln
  • “There are three kinds of lies: lies, damned lies, and statistics”– Benjamin Disraeli
  • The Good, the bad and the Ugly – movie
  • Sex, Lies and Videotape – movie
  • Slip, Slop, Slap – Cancer Council Australia skin cancer campaign.

I’m sure you have examples of the rule of three, please share them with us.

Andrew Diugan in his Six Minutes Speaking and Presentation Skills blog says the rule of three is a powerful speech writing technique that you should learn, practice and master.

Falling into the “Rule of Three” is the whimsical, yet true saying about speech making to “tell them what you’re going to tell them. Then tell them. Then tell them what you told them.”

Never stopped Bob Hawke but it might stop you.

 

We’re all guilty of it, some much more than others – using filler words. Um, er, ah. Even worse, ‘like’ and ‘you know.’ Sound familiar?

An occasional lapse is OK but when it becomes part of your everyday delivery it can have a strong, negative impact on who you’re talking to.

It could be the difference at a job interview.

Former Australian PM Bob Hawke wearing a gaudy Australia
Former Australian PM Bob Hawke

Former Australian Prime Minister Bob Hawke was famous for his long, drawn out ‘ahhhhhs’ parodied by a legion of comedians and impersonators.

It didn’t seem to hinder Hawkeys’ rise to the top but for most of us using filler words is a big no no.

To quote speech coach Anett Grant ‘The more filler words you use, the more you diminish yourself as a speaker. You may be extremely capable and confident in what you are saying, but when you use too many filler words, your audience’s attention is deflected away from your message and instead becomes focused on you as the messenger.

Your audience begins to wonder if you are unsure of yourself. And if they think you are unsure of yourself, they begin to doubt you and they begin to doubt your message.

Another reason filler words are a big deal is because they interrupt the flow of your ideas. The more filler words you use, the more you invite distraction and your ideas constantly skip.

Worse yet, if your audience starts picking up on a particular filler word that you use often, they start focusing on it.

They may even start counting—”How many times did he say, ‘uh?’” or “Can you believe how many times she said, ‘like?’”—and you’ll lose your audience to the math.

To clear up your speaking, you need to analyze the patterns of where your “ahs” and “ers” appear. There are three common patterns: transitional, structural, and verbal.’…..read more

Annet Grant is a speech coach with over 35 year experience and her article is well worth reading.

If you would like some help overcoming ums, ahs, and like, contact me now.