The evidence continues to stack up. Websites with video have a huge advantage over those that don’t.
About 75 percent of people watch videos on the Internet every week while more than half of them are watching videos every day. With more than 1 billion active Internet users, you can see the full potential of video marketing. What is even more interesting is that these numbers will grow in coming years.
Now when it comes to buying a car it gets really interesting. 70% of people who used YouTube as part of their car buying process were influenced by what they watched.
That means they are drawn to websites with video where they make their assessment of the dealership and the vehicles they have to offer. A dealer who doesn’t offer video on their website is already behind in the game.
For more facts and figures read a great article from Reelseo – The Marketers Guide.
While that article is about the car industry the benefits of introductory or landing videos on any website are just as valid. Whatever good or series you are offering video is more likely to turn site visits into sales.
If you want cost effective video on your website contact Good Innings Media for a no obligation free consultation.
The growing number of businesses realising the benefits of having video on their website has caught Good Innings Media and my partner BizAd by surprise.
We have long championed the cause for websites to invest in video to sell their product or service, raise their profile, and gain a front page ranking on Google, but now the groundswell is becoming a tsunami.
“Dollar for dollar a website video will have greater impact and longer term benefits than high priced TV, radio or print advertising.”
Traditional forms of advertising are a veritable bottomless pit, as you have to pour in more and more dollars to get your product seen or heard. The end result is tipped way in favour of the national or multinational businesses that measure their advertising revenue outlay in the hundreds of thousands of dollars, if not millions.
What hope for the small business owner?
Well, online advertising and web videos are as cost effective as it gets. You only have to Google “The importance of website video” to see what I mean.
There’s a great article on the subject in Sleepless Media.
If you need more evidence try 6 Reasons why you should use video on your business website
For an obligation free consultation contact me at Good Innings Media
Don’t let your competitors steal a march on you.
Research shows websites without video are slipping down the Google ladder. “Google loves video.”
Websites without video are losing relevance with the growing numbers of prospective clients who would rather see a video demonstrating a product that read reams of text explaining it. (Would you rather watch a movie or have someone tell you about it?)
In fact, articles like this in the future, will more than likely, be a vide0 presentation and not text content.
See what The Guardian has to say on the subject.
If you want to learn more on the benefits of a website video on your site contact me at Good Innings Media.
So now you have a website video but is it enough?
You’ve paid good money to present your business in the best light possible by using video to tell your story.
However, you must take another step to get the full value for your video outlay, and it won’t cost a cent.
While search engines like Google rate videos highly, giving you a higher page ranking, you still have to do more to get the most of your SEO (Search Engine Optimisation).
While videos are considered content, search engines aren’t clever enough (at the moment) to understand and index the visual and audio component our your video.
Hence the need for a transcript of your video which you need to place on the same page.
MIT studies show that transcripts increase engagement and along with captions increase the completion rate of video from 40% to 80%.
Remember, engagement and user experience are particularly important because Google rewards videos and pages that have longer viewing times.
Along with the SEO benefits there are of course those people who simply prefer to read content rather than watch a video.
It may be someone who is hearing impaired or an office worker who has to have the sound turned off on their computer.
There’s also the situation for people for who English is their second language, a transcript may be preferable for them
I’ve also found, after watching a video, I want to clarify a point. Instead of watching the video from the start and searching for the right spot, I just scan through the transcript, knowing it will have the information I require.
If you have gone to the trouble and expense of a website video take the time to complete the job and you’ll reap the benefits.
As I wrote in an earlier blog, What does Google have in common with..., video is only going to become more important online as Youtube moves towards being the biggest online search engine
The bottom line – Website video is vital – a transcript of the video is the icing on the cake.
A Cisco White paper* released recently says 80% of World internet traffic will be from video within four years.
For businesses and marketers who doubt the power of video this will come as a warning to get on board or be left behind.
All the evidence highlights the importance of using video on websites.
According to the Harvard Business Review, People remember only 20% of what they hear and only 30% of what they see, but an incredible 70% of what they hear and see.
The statistics point to the importance of explainer videos on website landing pages.
A 60-90 second video cuts through. It adds personality and credibility to your website. You can easily demonstrate the products, benefits and services you have to offer.
Videos are more likely to show up on the first page of a Google search, and having a thumbnail of your video on the front page significantly improves your startup’s organic search rankings.
Hubspot graphically details all the benefits of explainer videos.
*Cisco Visual Networking Index: Forecast and Methodology, 2014–2019