Win a free business video for your web site and social media.
Play the video to find out how.
Send your entries to
(video transcript) ‘Hi i’m Graeme Goodings – David Hales and I have been in the TV industry and video production for decades but it’s only recently that we’ve joined forces to form The Video Professionals.
As a way of introducing ourselves to the business world we’ve decided to run a competition.
We want you to tell us in 25 words or less why your website needs video.
For the best entry we’re offering a 60 second video to put on your web page valued at $2500.
And it’s absolutely free to the winner.
Entries close on 30th of June 2016. So don’t miss your opportunity for a high quality video valued at $2500 absolutely free.
‘In 25 words or less. why your website needs video.’
Start the new financial year with a free video produced specifically for your web site
Send your entries to firstname.lastname@example.org
Terms & Conditions
- Entries close at midnight on 30th June 2016.
- The producers will pick a winning entry.
- The winner will be notified by email or telephone.
- Winner will have until September 30th 2016 to claim prize.
- No correspondence will be entered into.
- Cannot be redeemed as cash.
- Terms & Conditions may vary without notice.
What is inbound marketing
In traditional marketing you go out and seek customers – with inbound marketing they come to you.
Sounds ideal but just how easy is it in reality?
It’s all about attracting people to your website, giving them a reason to check you out.
So what is it that will attract them like bees to a honeypot?
Having a good looking website is a start, then you need to be a prolific blogger, writing about stuff that shows you are an expert in your field and someone to be trusted.
Regular, new content is the secret to success, informative articles about you, your product or service and your staff.
Videos – an absolute must – any website today without video is rapidly losing ground to competitors and losing profile and Google ranking.
Video can take on many forms – an explainer video detailing what you do and what you offer, How to videos, testimonials, corporate events, and very importantly a call to action.
Not restricted to only your website, videos are vital for your social media, emails and news letters.
The key thing is to be providing relevant information on tap at all times. It’s just there when people (read prospective clients) need it 24/7.
The way people buy today has changed dramatically. They are far better informed and don’t rely on a salesman walking them through the pros and cons of a particular product.
They’ve already done their research on Google. That’s the way I operate and you probably do to.
Nothing frustrates me more than to go into a store to inquire about a product only to find I know more than the salesman.
The end result is I do more research, makeup my own mind and the salesman ends up just taking my credit card.
This is where inbound marketing works. If your website is compelling, your blogs show you to be the expert in your field, prospective customers will flock to your site, and conversion rates will soar.
Traditional marketing is losing impact.
We suffer from media overload – so many TV channels so many radio stations, we are bombarded by advertising. Even the good ads we are sceptical about.
However, the technological age has allowed us to fight back, PVR’s allow us to record TV shows and fast forward through the ads. Social media is an early warning system revealing the shonks.
Even our smart phones have a caller ID so we can weed out the cold callers.
And those very same smart phones allow us to find and research any product or service we require.
Lastest figures how a third of all internet access is via smart phones and that figure is growing rapidly.
Inbound marketing is non-invasive; it’s people coming to you to learn more about what you have to offer.
The skill then is to give them what they want, in a non-confronting way, give them a reason to trust you, and a reason to buy from you. But each step is in the consumers’ hands. It’s up to you to provide the perfect platform to take them from visitor to customer and ideally repeat customers.
The traditional way of attracting business is hugely expensive. For a radio or TV campaign to gain traction you need to spend tens of thousands of dollars and your ads can still get lost in the crowd. Print advertising is very expensive and it’s a shrinking market.
While radio advertising production costs are relatively cheap, producing a TV commercial can be very expensive, and then you have to pay to put a campaign to air.
Even with a generous budget you’re fighting for space among the big guys who have six and seven figure budgets.
You just have to work smarter.
Producing videos for a website is incredibly cost effective. You only have the production cost, there are no ongoing charges and that one video can be used on social media and email – three uses for the price of one.
Prospective clients often share your videos with friends or family, spreading the word even further.
So up scaling your inbound marketing doesn’t have to break the bank, a good quality video or videos to start then a well crafted blog.
The importance of a blog cannot be over stated. Articles about your product or service will position you as an industry expert, someone to be trusted.
But you must write regularly, fresh new posts are not only relevant to keep your visitors informed but it will go a long way to improving SEO (search engine optimisation). That means a higher Google ranking.
Once you write the blog articles, post the link on your social media pages, and email your subscribers and contacts to help spread the word.
Inbound marketing is relatively cheap to implement but does require ongoing effort, however the rewards are there to be reaped.
The way modern consumers do their shopping has changed forever, and as such, your business must adapt in order to survive. The beauty is, the change to inbound marketing is far more cost effective and you’ll develop are much closer relationship with your customers. A win,win.
If you think we can help you give us a call at Good Innings Media
Once upon a time websites were full of words and few pictures but as we didn’t know any better we were drawn to them like moths to a flame.
Check out how boring and uninteresting these old Apple and Twitter sites look now.
In 2016 we are far more demanding, if a website looks uninteresting or is too difficult to navigate we are out of there in a flash – within eight seconds according to the statistics.
A site must be visually appealing, have good content, be easy to get around and project credibility.
Video ticks all the boxes allowing you to have an interesting website, powerful content, and letting you demonstrate your credibility, your product and your services.
A Website with video will keep people watching on average, for two minutes. Plenty of time to get your message across.
Here are 5 ways to creatively add video to your website
- On your about page instead of words (or as well as words) have a video where you introduce yourself telling a bit about your business and why you’re so passionate about it.
Here’s an example by Christine (Chan) O’Donnell, founder of the Sukha Arts Centre using video to capture and engage her site visitors:
- Demonstrate your product. Even if it’s as straight forward as a hose connector, let your customer see it in better detail.
3. If your product is a little more involved or the way to use is a bit tricky, have a detailed “how to video.”
A step by step guide into how to operate it. Set up and maintenance.
- Video Testimonials – there’s nothing like satisfied customers telling how wonderful your product and service is, to generate new business.
5. Product launch or special event i.e 25 years of business. A video showing your longevity and commitment is invaluable. It could be as simple as a presentation to a staff member for good service.
Video is a vital part of content marketing and it’s going to become even more important.
Consider these facts
- 90 percent of online consumers report that a product or service video helps them make a decision to buy
- 65 percent of executives who watch work-related videos visit the business’ website afterwards
- 64 percent of people who visit a business’ website are likely to buy their product after watching a video
If your competition isn’t using video on their website they soon will be.
There is no better way to engage, communicate and emotionally connect with your prospective clients than with video.
What are you waiting for?
Give us a call at Video Professionals 8325 2746
It’s not that kind of video!!!!
“So what do you do?”- Often the opening gambit in a first up meeting with someone at a business or casual function.
It used to be easy. “I’m a journalist, a TV news presenter.”
That’s changed now as I’ve ventured out into my own business, Good Innings Media.
“So what do you do?” “I make website videos.” “Oh! Really?”
Then I spend the next couple of minutes explaining.
“They’re not X rated videos, they are landing page or explainer videos helping businesses promote their product or service.”
The more forward thinking business people are immediately interested to learn more, and I’m only too happy to tell them of the benefits of having video on their website.
The inevitable question then comes. “How much does a website video cost?’
There’s no simple answer. When asked that question recently by a winemaker who was interested in having a video to promote his winery, I answered by saying how much is a bottle of wine?
He immediately got it. You could make a video for $800 or you could spend $25,000. You get what you pay for. It all depends on what image you want to project for you business.
Remember, for many people visiting your site, this is their first contact and remember you don’t get a second chance to make a first impression.
All businesses have to watch their expenses carefully and video is, after all, another expense.
You must ask yourself, “Can I afford a video?” My reply, weighing up the weight of evidence of the benefits of website video.
“Can you afford NOT to have video?”
Anyone who has any lingering doubts about the benefits of having a website video only needs to look to Google for the facts.
Just type in “The importance of website video” and stand back. The evidence is overwhelming.
A video made for your website can also be placed on social media, Facebook and the like.
Statistics reveal, that very same video posted in an email, results in the click-through rate increasing by 200% to 300%.(Forrester Research).
So, for the cost of one video you have a minimum of 3 powerful outlets to spread your message.
There are many great articles on the benefits of website video – Talking Brand spells it out very well.
Good Innings Media is being approached every day by businesses who are realising the power of video and how spending on a top quality video is the best investment they can make.
Bottom line: In the words of Video Brewerey – Video marketing increases sales and leads. If you’re not a video marketer, you’re losing customers to those who do. Businesses that incorporate video marketing into their overall marketing strategy see higher engagement rates, higher click-through rates and higher conversion rate. Why would you leave all that value sitting on the table?