It’s not that kind of video!!!!
“So what do you do?”- Often the opening gambit in a first up meeting with someone at a business or casual function.
It used to be easy. “I’m a journalist, a TV news presenter.”
That’s changed now as I’ve ventured out into my own business, Good Innings Media.
“So what do you do?” “I make website videos.” “Oh! Really?”
Then I spend the next couple of minutes explaining.
“They’re not X rated videos, they are landing page or explainer videos helping businesses promote their product or service.”
The more forward thinking business people are immediately interested to learn more, and I’m only too happy to tell them of the benefits of having video on their website.
The inevitable question then comes. “How much does a website video cost?’
There’s no simple answer. When asked that question recently by a winemaker who was interested in having a video to promote his winery, I answered by saying how much is a bottle of wine?
He immediately got it. You could make a video for $800 or you could spend $25,000. You get what you pay for. It all depends on what image you want to project for you business.
Remember, for many people visiting your site, this is their first contact and remember you don’t get a second chance to make a first impression.
All businesses have to watch their expenses carefully and video is, after all, another expense.
You must ask yourself, “Can I afford a video?” My reply, weighing up the weight of evidence of the benefits of website video.
“Can you afford NOT to have video?”
The evidence continues to stack up. Websites with video have a huge advantage over those that don’t.
About 75 percent of people watch videos on the Internet every week while more than half of them are watching videos every day. With more than 1 billion active Internet users, you can see the full potential of video marketing. What is even more interesting is that these numbers will grow in coming years.
Now when it comes to buying a car it gets really interesting. 70% of people who used YouTube as part of their car buying process were influenced by what they watched.
That means they are drawn to websites with video where they make their assessment of the dealership and the vehicles they have to offer. A dealer who doesn’t offer video on their website is already behind in the game.
For more facts and figures read a great article from Reelseo – The Marketers Guide.
While that article is about the car industry the benefits of introductory or landing videos on any website are just as valid. Whatever good or series you are offering video is more likely to turn site visits into sales.
If you want cost effective video on your website contact Good Innings Media for a no obligation free consultation.
A Cisco White paper* released recently says 80% of World internet traffic will be from video within four years.
For businesses and marketers who doubt the power of video this will come as a warning to get on board or be left behind.
All the evidence highlights the importance of using video on websites.
According to the Harvard Business Review, People remember only 20% of what they hear and only 30% of what they see, but an incredible 70% of what they hear and see.
The statistics point to the importance of explainer videos on website landing pages.
A 60-90 second video cuts through. It adds personality and credibility to your website. You can easily demonstrate the products, benefits and services you have to offer.
Videos are more likely to show up on the first page of a Google search, and having a thumbnail of your video on the front page significantly improves your startup’s organic search rankings.
Hubspot graphically details all the benefits of explainer videos.
*Cisco Visual Networking Index: Forecast and Methodology, 2014–2019